Reveal: The New Zeek Bar is Here!

Reveal: The New Zeek Bar is Here!

Zeek Bars have a new look, and we’re excited to share it with your family this week! 

As a newer brand, we’re all ears when it comes to your feedback, and are committed to making Zeek Bars a better and better snack option for your family. 

Over the past year, there’s two pieces of feedback we’ve consistently received: 

  1. Can you make Zeek Bars softer? 
  2. Can you lower the sugar even further?

So, in conjunction with our new look, we made a recipe update to incorporate your feedback. 

The Recipe Update

While it sounds straightforward, reducing sugar was no easy feat! We worked through many iterations to get the sweetness level just right and make sure the flavors come through and are more delicious than ever! In the end, we reduced the sugar from 7g to 5g - 50% less than the leading kids bar!

Cosmic Cookie Dough

The second objective proved to be even more challenging. Creating a bar that was as soft as possible, yet not too soft was the key. Working with a world-class R&D team, we arrived at a consistency that is soft from the very first bite, chewy without having to work too hard, and strong enough to hold up in a backpack, gym bag, or lunchbox. 

This updated recipe is what we truly believe to be the best kids snack bar on the planet: simple, real ingredients; 8g of protein; 50% less sugar than the leading kids bar (5g!); and soft, chewy, delicious flavors your kiddos will enjoy eating. 

Cosmic Cookie Dough


As part of the new Zeek Bar launch, we're offering 20% off with code: "launch20". Shop the new collection and from our family to yours, we hope your kiddos love the new and improved Zeek Bars! 


-Reid & Kassidy

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