Jayden "Hollywood" Hilliard

April 17, 2018



Jayden "Hollywood" Hilliard

HEROFUEL  athletes excel on the field and in their community. They have big dreams and strive everyday to reach their goals. We are proud to fuel them!
Profiles are powered by HEROFUEL:  the Sports Bar for Kids.

Full Name: Jayden Hilliard

Team: Sultana Stallions

Age: 8

What are your short and/or long term sports-related goals?
To continue to improve and develop my skills. My biggest dream is to one day make it to the NFL.
What has been your proudest moment as an athlete?  
Making the semifinals in last years AAU playoffs.
What do you think are the three most important qualities needed to succeed as a young athlete?  
Focus, passion and determination.
Why is paying attention to your nutrition as an athlete important?
Because proper nutrition is the foundation for an athlete. That is why I love herofuel.
What are your healthy nutrition habits?
I love to eat salmon and chicken, as well as vegetables. ​​​​​​​
   Do you have a favorite pregame snack or meal?
Herofuel and kodiak protein waffles.
What advice would you give to an athlete two or three years younger?
Stay focused and never let anyone tell you that you can't do something.
Do you have any superstitions?
I always eat my protein waffles on game day.
What is your biggest strength?
My ability to quickly adjust to any situation.
  Which athlete or person do you look up to?  
My dad, because he is always willing to help me train.
  What do you like to do for fun outside of sports?  
Hangout out with my cousins and play video games or ride my bike on the desert trails.
Do you have any secret talents?
I like to dance.
How do you eat HEROFUEL?
I feel up before and after every practice and athletic competition.



Have a young athlete?
Fuel like Jayden and try two free samples of HEROFUEL!


Happy Holidays from Herofuel

December 23, 2018

Happy Holidays to you and your family!

We’d like to share a sincere and heart-felt thank you from our team.

Your kind smiles, positive notes, and helpful feedback keep us energized and inspired.

Continue Reading

Podiums, Not Participation-Response from CEO

August 08, 2018

Herofuel Athlete (Butterfly)

This week we debuted brand messaging highlighting our core belief that young athletes should strive for podiums, not participation. In this campaign we celebrate the accomplishments of elite young athletes, national champions, and world record holders. Surprising to us, we’ve received quite a bit of push back, so let me explain exactly what we stand for.

Continue Reading

Dylan Mirakian USA Triathlon Junior National Champion

August 07, 2018

Congratulations to Herofuel athlete, Dylan Mirakian for winning back-to-back US Triathlon Junior National Championships! We are proud to fuel Dylan and excited for his future. Want to fuel like Dylan? Try a sample pack of Herofuel- the sports bar for kids.

Continue Reading