Herofuel Reveal-Launching May 21!

May 20, 2018

After nine months of development, Reid and I are thrilled to reveal the new and improved HEROFUEL!
Highlights of the new product include:
  • Improved flavor that lasts longer (shelf life now 12 months)
  • Softer consistency. Especially the Cookies 'N Cream flavor which natuarally forms to packaging.
  • New, easy to open packaging
  • Bold, fresh new brand look
We did all this while maintaing the same nutrition profile you've come to rely on- 10g Protein, 6-8g Fiber, and 7-8g Sugar. Enjoy and we can't wait for your athlete to try it!


Happy Holidays from Herofuel

December 23, 2018

Happy Holidays to you and your family!

We’d like to share a sincere and heart-felt thank you from our team.

Your kind smiles, positive notes, and helpful feedback keep us energized and inspired.

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Podiums, Not Participation-Response from CEO

August 08, 2018

Herofuel Athlete (Butterfly)

This week we debuted brand messaging highlighting our core belief that young athletes should strive for podiums, not participation. In this campaign we celebrate the accomplishments of elite young athletes, national champions, and world record holders. Surprising to us, we’ve received quite a bit of push back, so let me explain exactly what we stand for.

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Dylan Mirakian USA Triathlon Junior National Champion

August 07, 2018

Congratulations to Herofuel athlete, Dylan Mirakian for winning back-to-back US Triathlon Junior National Championships! We are proud to fuel Dylan and excited for his future. Want to fuel like Dylan? Try a sample pack of Herofuel- the sports bar for kids.

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