Now Available in Whole Foods!
December 23, 2018
Happy Holidays to you and your family!
We’d like to share a sincere and heart-felt thank you from our team.
Your kind smiles, positive notes, and helpful feedback keep us energized and inspired.
We’re grateful for a 2018 in which we continued to build close relationships with our partners, our employees, and of course, so many of you. Even as a small, small part of your lives, we feel a connection to your family.
We’ve got exciting plans for 2019 and we look forward to staying connected via Instagram, Website, or email.
Here’s wishing you and your family a happy and prosperous 2019.
CEO & Founder
P.S. We’d still love to hear from you on our year end survey to direct our plans for 2019. Here’s the seven-question survey!
August 08, 2018
This week we debuted brand messaging highlighting our core belief that young athletes should strive for podiums, not participation. In this campaign we celebrate the accomplishments of elite young athletes, national champions, and world record holders. Surprising to us, we’ve received quite a bit of push back, so let me explain exactly what we stand for.
August 07, 2018
Congratulations to Herofuel athlete, Dylan Mirakian for winning back-to-back US Triathlon Junior National Championships! We are proud to fuel Dylan and excited for his future. Want to fuel like Dylan? Try a sample pack of Herofuel- the sports bar for kids.
The Cal Ripken World Series get's underway today in Branson, Missouri and we are proud to be fueling the athletes in each game!