Now Available in Whole Foods!
April 24, 2018
December 23, 2018
Happy Holidays to you and your family!
We’d like to share a sincere and heart-felt thank you from our team.
Your kind smiles, positive notes, and helpful feedback keep us energized and inspired.
August 08, 2018
This week we debuted brand messaging highlighting our core belief that young athletes should strive for podiums, not participation. In this campaign we celebrate the accomplishments of elite young athletes, national champions, and world record holders. Surprising to us, we’ve received quite a bit of push back, so let me explain exactly what we stand for.
August 07, 2018
Congratulations to Herofuel athlete, Dylan Mirakian for winning back-to-back US Triathlon Junior National Championships! We are proud to fuel Dylan and excited for his future. Want to fuel like Dylan? Try a sample pack of Herofuel- the sports bar for kids.