Build Strong Kids™
Fremont, CA
The Opportunity
Millions of active kids demand more than a granola bar to fuel their sports and activities.
The category is ripe for disruption from a truly differentiated product. By re-thinking what a "Kids Bar" means, we are delivering a snack with the nutrition parents are looking for and flavors kids love.
The Brand Opportunity
Large brands with many product lines aren't focused on building an authentic kid-focused brand.
There is a massive opportunity to build a digitally native, world-class brand leveraging new media channels, influencers, and strategic partners to engage Gen Z Kids and their Millennial parents in new ways.
A $500M¹ category
The kids snack bar category is a massive category as parents shop for healthy on-the-go snacks for school, sports, and everywhere in-between.
The Shift from Sugar
Millennial parents agree on one thing: sugar is bad². In a category dominated with granola & cereal bars with substantial sugar, there is a major opportunity to differentiate with a drastically lower-sugar kids bar.
This trend is evident online: the average Google search volume from 2017 to 2019 for "kids protein bar" increased by 80%.
How We Win
1. Formulate for Kids
We created a truly differentiated formula to satisfy kids' unique flavor & texture preferences while delivering nutrition parents are looking for: less sugar and more protein³.
2. DTC Distribution
COVID has accelerated the DTC opportunity where expensive shelf-space is less relevant and the most compelling digital brands can quickly gain market share via e-commerce⁴.
3. A Digital Brand Built For Kids
We're not an adult bar shrunk down for kids–we're a kid-focused brand on a mission to inspire and Build Strong Kids™ with engaging & innovative content delivered on the platforms kids live on.
The Team
Husband & wife founders with experience at Google, Nike, and Whole Foods.
Early Traction
Founded in 2018
200+ Amazon Reviews, Amazon's Choice: “Kids Protein Bar”
Amazon KPIs: 66% Re-order rate of #1 SKU / $24.46 AOV / $106.15 Average LTV
500k Reach Across Social Media Followers, Ambassadors, and Influencers (2X Industry Engagement %)
Available in 40 Northern California Whole Foods
Manufacturing Agreement in place with #1 Protein & Snack Bar Manufacturer in NA
25K+ Bars donated to local food banks in partnership with Eat.Learn.Play Foundation
100% Founder Equity, No Outside Investment
"The Best New Snack of 2020" -Red Tricycle "Best Protein Bar for Kids that's Healthy and Nutritious" -Picky Eater Blog "These are Not Your Average Kids Bars!" -Snack & Bakery
Notes & References
1. This figure is an estimate based on multiple sources. It varies largely depending on how products are defined and segmented. Grandview Research estimates the total US cereal bar market to be $1.85B in 2020.
2. According to a 2017 study by C&R Research millennial parents listed "sugar" as their top concern when evaluating snacks for their household. This theme has since been replicated in several surveys.
3. Zeek's formula currently has 30% less sugar (7g sugar) than the leading kids snack bar (10g sugar) and will achieve 50% less sugar (5g sugar) by 2022.
4. Ecomm sales were 3.5% of grocery sales in 2019, exploding to 10% of grocery sales in 2020 according to the study “eGrocery’s New Reality: The Pandemic’s Lasting Impact on U.S. Grocery Shopping Behavior”. Ecomm sales are forecasted to reach 21.5% of grocery sales by 2025.
Confidentiality Disclaimer
The content of this presentation is proprietary and confidential information of Zeek Sports Fuel LLC. It is not intended to be distributed to any third party without the written consent of Zeek Sports Fuel LLC.