Why Fuel Up? The Benefits of HEROFUEL

August 28, 2015

Why Fuel Up? The Benefits of HEROFUEL

At HERO, we are not just developers of HEROFUEL - we’re a group of individuals that has endured our own blood, sweat, and tears for the love of sport. We know what it’s like to dream big, to want to win more than life itself, and the agony of defeat. These experiences build character, perseverance, and sportsmanship – qualities that extend well beyond a sports field.
Fueled with the knowledge and wisdom of our own experiences, we are passionate about fueling your young athletes’ dreams by celebrating, inspiring, and motivating them to become the very best they can be on and off the field.
We know what elite athletes around the world know too - a key factor to achieving dreams both on and off the field is nourishing their body for performance.
This is why HEROFUEL was created. Convenient, delicious, ready-to-eat fuel that is truly nourishing and healthy for your young athlete.
HEROFUEL provides an excellent source of the macronutrients your athlete needs:
  • 10g of protein (for building, maintaining, and repairing muscle and other body tissues);
  • 16g of carbohydrates (for energy renewal) and;
  • 7g of fats (also for energy, as well as nerve function and hormones);
In addition, the whole food ingredients in HEROFUEL packs important micronutrients: vitamins, minerals, antioxidants and amino acids your young athlete needs to perform and function optimally. When packed in the whole food form, these nutrients work synergistically as nature intended for optimal absorption and utilization in the body.
Let’s explore what else makes HEROFUEL rise above other youth sports bars. Take a look at HEROFUEL’s quality ingredients:
  • Whey Protein Concentrate
  • Organic Honey
  • Almonds
  • Organic Cacao
  • Dark Chocolate Chips (Unsweetened Cacao, Cane Sugar) [Non GMO]
  • Prebiotic Fiber (Non GMO, gluten-free)
  • Organic Cashews
  • Vanilla Extract
  • Organic Coconut
  • Sea Salt
  • Natural Stevia


Notice what HEROFUEL doesn’t have - inflammatory foods and ingredients that inhibit proper nutrient absorption such as: hidden sugars, corn syrup/high fructose corn syrup, food colorings, artificial flavorings, artificial colors, or artificial sweeteners.


Nourishing your athlete with a balanced diet based on whole foods, ensuring they have adequate sleep and recovery time, minimizing highly processed foods, and supplementing with HEROFUEL during their workouts and events will support your athlete’s strength and stamina, mental focus, and help prevent injury – everything your athlete needs to fuel their dream of performing their best. 

As we’ve encouraged in each of our previous articles, involving your child in decisions around sports nutrition and emphasizing how it relates to their performance goals will inspire them to take ownership in how they treat their bodies. Empowering them to fuel their own dreams; now that is a beautiful gift to give them!

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