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June 23, 2015
I’m extremely honored to be part of this amazing team at HERO. As a nutritional therapist and the mother of 3 sons, I am incredibly passionate about youth nutrition, especially the proper fueling of young athletes.
I happened upon HERO when at a wrestling tournament, my youngest son received a sample along with a product information card. Upon tasting the sample and loving it, he scanned the information card for an ingredients list, and promptly brought it to my attention, exclaiming that it tasted really good and it looked healthy too.
When I read the list of real food ingredients on the Fuel information card, I was surprised and pleased. It’s nearly impossible to find a packaged product for youth athletes that is truly natural, and for my son - gluten free.
My journey all started when my middle son wanted to lose weight for his senior year of wrestling and I was asked to help him with a nutrition plan to safely do so. My plan for him included all natural foods, which were what my great grandmother would have recognized as real food. We mostly eliminated all highly refined foods including refined grains, sugar, trans-fats, food colorings, and man-made chemicals. My youngest son, who had just starting wrestling, asked to join in - so it became a family plan.
There is a lot more to this story but the bottom line is, my middle son made weight, but more than that, he and my youngest son’s body composition was noticeably improved (more muscular/lean), as was their focus, strength, agility, speed and moods – all which transferred off the mat too. Our middle son’s end goal was to win regionals, and he did – he was the regional champion.
Inspired by my family’s transformations and fueled with passion, I went back to school to study nutrition and earned my Nutritional Therapy Practitioner certification from the Nutritional Therapy Association.
I currently practice nutritional therapy, in-person and world-wide via Skype, through Nourishing Excellence Nutritional Therapy (www.nourishingexcellence.com). Additionally I am on staff with nutritionist and New York Times best selling author, Diane Sanfilippo as the Content & Community Development Lead for www.DianeSanfilippo.com and www.21daysugardetox.com.
I'm looking forward to getting to know many of you and continuing the conversation!
June 23, 2015
Thank you so much, Shelley! I’m so happy to be here! I love Hero too! :)
Welcome Holly! We love HERO!
May 13, 2018
Herofuel would like to wish all the moms out there a special mothers day. Moms truly are the secret weapon of every young athlete!
March 15, 2018
HEROFUEL Athlete Profile: Noah Davis. Noah is a hard working young football player with big dreams. With a strong worth ethic and a good head on his shoulders, we're sure he'll go far. We are proud to fuel Noah!
January 02, 2018
Meet this uber-talented young athlete from Lancaster, CA! Kadence is a tri-sport athlete who is focused on her craft in all three sports with professional aspirations to play in the WNBA. Click here to read more about Kadence Cole!